the ‘why?’
When the details of daily life are handled well, everything else becomes easier to focus on. Below are a few of the reasons why this type of support can make such a difference.
FULL-TIME ASSISTANTS ARE EXPENSIVE.
$100,000 - $200,000 is the average cost to hire a full-time personal assistant for a high-income earner, just for a single year. In fact, private assistants particularly for professional athletes can exceed $200k per year in total compensation.
Each HOUR SPENT ON tASKS costs you THOUSANDS OF DOLLARS in TIME.
The estimated value of a professional athlete’s time based on average league salaries is $1,300-$1,500 an hour. Time spent managing logistics, scheduling, and errands comes at a significant opportunity cost. In summary, your time is ridiciously valuable.
YOU burn HUNDREDS OF THOUSANDS OF DOLLARS WORTH OF TIME EACH YEAR.
$400,000+ is the estimated annual value of time that can be LOST when high-earning professionals handle everyday administrative and logistical responsibilities themselves.
You throw away multiple hours a week on adminstrative work.
On average, high performers and earners can spend around 17 hours every week on emails, scheduling, and coordination.
YOU LOSE HUNDREDS OF HOURS A YEAR ON TASKS.
300-800+ hours a year is what high-performing professionals can lose to scheduling, logistics coordination, travel planning, and everyday life administration. For professional athletes with demanding travel schedules, media obligations, and personal logistics, that number can be even higher.
YOU’RE WASTING NEARLY A DOZEN WEEKS IN THE YEAR.
The average amount of time lost annually to administrative tasks and daily life logistics is 10 weeks a year. Think of all the ways you could better spend that time.
You have to make tens of thousands of decisions a day.
35,000 is the average number of decisions people make DAILY and is often far larger for professional athletes. Delegating logistics and coordination dramatically reduces decision fatigue.
Agents/Agencies:
Their expertise is in contracts and marketing; they aren't built (and often don't have the time) to coordinate local service providers or handle the endless stream of family scheduling requests.
Families/Partners:
They are the emotional support system, not professional project managers. Forcing them to handle 24/7 logistics creates burnout and relationship friction.
Full-time Personal Assistants:
Hiring a full-time, in-person assistant is expensive, intrusive to privacy, and often "overkill" for someone who just needs high-level coordination rather than someone sitting in their living room.
why current solutions fall short
MISSION STATEMENT
To handle the off-field logistics of professional athletes’ lives so they can focus on performance and enjoy the limited time they earn away from the game.
(Essentially, my mission is to give YOU your time back.)
with all this in mind, let’s begin!
Share a few details about what you want taken off your plate and we’ll match you with the right plan.